.png)
By Disney Petit, CEO & Founder of LiquiDonate and Liesl Chang, Co-Founder, Comeback Goods
Why Now?
At LiquiDonate, we’ve always believed in matching resources where they’re needed most. Now, as we witness the overwhelming impact of these fires, we’re standing up our Disaster Relief Program a full 12 months early, in collaboration with Comeback Goods.
Why LiquiDonate:
While LiquiDonate’s roots are not in traditional disaster relief, LiquidDonate’s unique platform is perfectly suited to address urgent needs by connecting inventory from retailers & brands with nonprofits on the front lines. The Southern California wildfires are a tragic reminder of the importance of rapid, coordinated response, and we’re here to help.
We’ve also seen the fall-out of well intentioned supplies ending up at nonprofits and mutual aid groups that are overwhelming local people. The timing of supplies arriving needs to be coordinated by a central organization, and we believe we can be that.
Why Comeback Goods:
Comeback Goods believes in facilitating the full utilization of brands’ and retailers’ inventory — whether it’s excess products, slightly blemished units, or simply products languishing in warehouses because they weren’t fit for the “primary channel”.
We’re the first-of-its-kind software & marketplace for ecommerce’s overlooked inventory, flipping the script on how brands and retailers think about inventory and value. Comeback Goods is all about unlocking “stuck” goods and leveraging them for opportunities — and as a champion of communities & collaboration, partnering with LiquiDonate for Disaster Relief made perfect sense.
An Unprecedented Disaster Relief Program
The LiquiDonate x Comeback Goods LA Disaster Relief Program is designed to ensure vetted, donated goods reach the right places at the right time, which is critical given widespread needs and a continually shifting landscape.
What makes this program noteworthy:
- Sponsored By Top Players In E-Commerce: We’re rallying the e-commerce community to support relief efforts.
- Time-Sensitive Deliveries: We collect specific dates and times when donated products will be most useful and ensure delivery within those windows.
- Holding & Staging Capabilities: For items that can’t be delivered immediately, we’ve partnered with Packsmith to securely store donations until they’re needed.
- Curated Matches: Trusted, vetted organizations specific to LA relief needs.
Opportunities for Partners
If you’re an organization or business looking to get involved in these efforts, we’d love to hear from you! Reach out to disasterrelief@liquidonate.com explore how we can work together to support wildfire survivors. Check out our landing page for more information.
Contact support@liquidonate.com or hello@comebackgoods.com
How You Can Help
If you’re looking to support wildfire survivors, there are so many ways to get involved:
- Donate Goods: Whether you’re a brand, retailer or an individual, your contributions can make a huge difference.
- Volunteer: Join us in supporting organizations like the Midnight Mission and Chef Supreme, which are tirelessly serving displaced families.
- Provide Financial Support: Cash donations are critical for flexibility and agility in disaster response.
Every action, big or small, helps rebuild lives and communities. Together, we can make a meaningful impact.
Thank you for your support!
Disney Petit, CEO & Founder, LiquiDonate
Liesl Chang, Co-Founder, Comeback Goods
